Franchise Opportunity Website & Marketing Proposal

Franchise Opportunity Website & Marketing Proposal
Franchise Opportunity Website & Marketing Proposal
Prepared For: Chef Derrick Green |  Prepared By: Camille Marine Doby & Shon Murdock
Project Goal
Build the digital foundation to attract investors, partners, and customers for franchising opportunities.
Help Waffles & Whatnot grow by attracting the right people — and generating leads at the March 16th–17th event.
What We Will Do
Deliverable 1
Franchise Landing Page
We will build a custom website page designed to convert visitors into leads and tell the Waffles & Whatnot story with impact.
Explains the Franchise Opportunity
Shares the Brand Story
Mobile & Desktop Ready
"Request Franchise Kit" Buttons
Lead Collection Built In
Deliverable 2
Lead Generation System
We will create a smart intake form so interested people can take action immediately.
Request franchise information
Ask questions directly
Submit contact information
Be added to the business contact list automatically
Systems That Work For You
CRM Setup
Organize all leads into one centralized system, saving contacts, managing investor leads, and keeping everything in one place.
Email Marketing Setup
Connect email tools to send newsletters, updates, holiday promotions, and follow up with franchise leads automatically.
Domain + Hosting Setup
Connect or purchase the domain, set up hosting, and launch the website — including 1 year of hosting.
The domain must be confirmed immediately so the website URL can be added to the event banner and all materials can be finalized before March 16th–17th.
Banner Design & Additional Services
Deliverable 6
Retractable Banner Graphic Design
A professionally designed banner to represent Waffles & Whatnot at the March event and beyond.
Custom Retractable Banner Graphics
Franchise-Focused Design
Print-Ready Files Included
Chef Derrick Green will cover printing costs. Graphic design is fully included in this proposal.

Franchise Presentation Support
Brand Cohesion
Connecting Website & Presentation
We will align the website branding with the franchise presentation created by Shon Murdock — so everything looks and feels professionally unified from landing page to pitch deck.
Consistent Visual Identity
Colors, fonts, and imagery aligned across all materials
Professional First Impression
Investors see a polished, cohesive brand from day one
Presentation-to-Web Continuity
The story told in the deck continues seamlessly online
Website Maintenance & Support
Ongoing Support
We stay with you from launch day through the rollout — keeping the site live, functional, and up to date.
Minor Edits
Quick text, image, or content updates
Launch Support
Hands-on help during go-live
Technical Assistance
Fast response to any issues
Rollout Maintenance
Ongoing care throughout the launch period
What We Need From You
To get started, please send these materials as soon as possible.
01
Official Logo
02
Brand Colors & Fonts
If available
03
Professional Photos
04
Existing Marketing Materials
05
Approved Wording / Copy
06
Access to Business Files
07
Current Domain Information
If applicable
Project Timeline
🚀 Rush Order Project
This is a priority build. Speed and precision are everything — the March 16th–17th event is the deadline.
1
Materials Received
Logo, photos, copy, domain info, and approvals submitted by client
2
Build Begins
Immediate start on landing page, CRM, email tools, and banner design
3
Review & Approve
Client reviews website and banner for final sign-off
4
Launch 🎉
Website goes live within 24–48 hours of receiving all materials
Time-sensitive: The domain must be confirmed immediately so the URL can be added to the event banner before March 16th–17th.
Total Investment
$1,200
All-Inclusive Package
One flat investment covers everything needed to launch a professional franchise presence — from website to marketing systems to event materials.
Everything Included
Custom Landing Page
Lead Generation System
CRM Setup
Email Marketing Tools
Domain Setup + 1 Year Hosting
Banner Graphic Design
Website Launch Support
Basic Website Maintenance
Next Steps
We're ready to build. Complete these steps to kick off your rush order immediately.
Confirm Domain Name
Lock in the website address so it can be added to the event banner right away
Send Logo & Brand Files
Share your official logo, brand colors, and fonts if available
Send Photos & Marketing Materials
Professional photos and any existing marketing assets
Approve Website Direction
Give the green light on the overall look, feel, and messaging
Begin Immediate Build & Launch
We go live within 24–48 hours — ready for March 16th–17th
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No part of this presentation may be copied, reproduced, shared, distributed, modified, or used without prior written permission from SMG Associates LLC.
The concepts, branding strategies, designs, layouts, marketing ideas, business systems, and creative materials presented are intended solely for review purposes and remain the intellectual property of SMG Associates LLC.
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